Case Studies

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  • Remy Martin

    Remy Martin

    CHALLENGE To generate consumer and brand awareness of Remy Martin, a cognac by promoting the brand with covert and overt promotions.   EXECUTION Perk Marketing Group strategically placed Remy Martin …

  • Def Jam

    Def Jam

    CHALLENGE Develop and incorporate Def Jam Recordings with the Super Bowl to create a common connection through sports.   EXECUTION Perk Marketing Group and Def Jam worked together to produce …

  • Mercy

    Mercy

    CHALLENGE To empower consumers with innovative concoctions. Create and develop consumer awareness about the effectiveness of Mercy when consumed during or shortly after drinking by word of mouth, social media, …